In this session, we will explore the explosion of the coaching industry and how you can take advantage of the current rapid growth.

According to PricewaterhouseCoopers, in 2021, the coaching industry was the second fastest growing sector in the world. With the Great Resignation upon us, there are more opportunities for corporate leaders to move out of their corporate job and into their own businesses.

Coaching is a perfect next career for these leaders who are tired of the red tape, bureaucracy and never-ending work hours of the corporate world.

The question comes up: How do coaching education and training organizations capitalize on this trend? How do you capture the attention of those who want to not only make a change in their career, but also an impact on the world? In this session, we will explore solutions to these questions and more.

Join Karen Cappello, MCC, as she shares best practices that immediately work to fill your cohorts consistently, without making marketing a second full-time job. 

Learning Objectives

In this session, you will learn how to:

• Grow markets for your organization.
• Recruit and retain participants in coaching education programs.
• Market/sell your business to prospective students.