Your brand identity is the visual vocabulary of your practice. When you apply it to all of your communications, you build recognition and memorability while reinforcing your brand attributes with people whom you seek to influence. In this session, you’ll learn strategies from the CMO of a leading brand and marketing agency on developing a unique brand identity and how to apply it to your website, client communications, and social media platforms. You’ll leave this session with an understanding of how having a clearly defined brand identity will make running your business easier… and more fun, too!

Session Evaluation