Jeff Rum is the Chief Marketing Officer at CMRignite, a full-service brand and digital agency focused on cause-driven marketing for nonprofits, associations, government agencies and corporations. Prior to a merger with Creative Marketing Resources (CMR) in January 2022, Jeff was the Founder + CEO of Ignite Digital Strategy Group, Inc. (ignite). With more than 20 years in marketing and communication, Jeff has led national campaigns for global brands including PepsiCo, Fossil and Bose. In the nonprofit space, Jeff has led digital marketing campaigns with the UN Foundation, Human Rights Campaign and Save the Children. In 2014-15, Jeff served as a digital consultant with the Obama administration to launch My Brother’s Keeper, a public-private partnership. In 2018, Jeff published his first book, Post with Purpose: A Digital Strategy Handbook. In 2013, Jeff completed the Zin Fellowship, a two-year leadership development program with Ben-Gurion University of the Negev. Jeff received his B.A. from American University in Communication: Visual Media and Jewish Studies. He received his M.A. from Georgetown University in International Affairs.