Today, first impressions are formed online. When someone wants to learn about you, they’ll type your name into Google (Baidu in China) and determine who you are from the search results. In this session, William Arruda will show you how to align the authentic flesh-and-bones YOU with your bits-and-bytes brand so you can deliver a powerful first impression online and inspire those who seek to learn about you. You’ll learn tips for showing up in page-one search results, which social media platforms you need to master, and how to write a web bio that engages readers and entices them want to know more. You’ll also learn the single most important way to captivate online. You will walk away from this session with concrete action steps you can take immediately to enhance your digital brand and help you connect with people authentically and meaningfully.