William Arruda is an entrepreneur, motivational speaker and the world’s leading authority on the topic of personal branding. He’s the bestselling author of the several books on the topic: "Digital YOU," "Career Distinction" and "Ditch. Dare. Do!" A personal branding pioneer, he has been credited with turning the concept of personal branding into a global industry. He created the leading personal brand survey, 360Reach, which has been used by nearly two million people and certified more than 1,000 executive coaches in his personal branding methodology. William has appeared on the Discovery Channel, BBC, CBS and NPR and has been featured in 1,000+ publications, including Time magazine, The Wall Street Journal, Fast Company, GQ, Inc. and The New York Times. He’s a senior contributor to Forbes, where his column has received more than 15 million views.