Name
The Neuroscience of Branding: How Your Brand Builds Trust and Influence
Date & Time
Thursday, October 23, 2025, 4:45 PM - 5:30 PM
Speakers
Description
Branding blends aesthetics and psychology. For independent coaches, trust is the foundation of client attraction and success. This interactive session explores the neuroscience of trust-building, revealing how psychological cues shape client perceptions.
You'll discover brand strengthening strategies, how to attract ideal clients, and uncover:
- How first impressions shape credibility.
- The role of cognitive biases in client decision-making.
- How storytelling enhances trust and memorability.
- A neuroscience-backed blueprint for building a trusted coaching brand.
Location Name
Sapphire AE: Fourth Floor
Full Address
San Diego
San Diego, CA
United States
San Diego, CA
United States
Session Type
45-Minute Presentation
Learning Objectives
1. Understand the neuroscience of trust-building.
2. Leverage first impressions for credibility.
3. Utilize cognitive biases for brand positioning.
4. Craft a compelling brand story.
5. Implement a neuroscience-backed trust formula.
2. Leverage first impressions for credibility.
3. Utilize cognitive biases for brand positioning.
4. Craft a compelling brand story.
5. Implement a neuroscience-backed trust formula.
Content Theme
Business Development
Session Evaluation
Content Level
Established
CCE Units
0.75 Resource Development