Ime seje
The Neuroscience of Branding: How Your Brand Builds Trust and Influence
Datum čas
četrtek, 23. oktober 2025, 16:45 - 17:30
Lisa Madaschi
Opis

Branding blends aesthetics and psychology. For independent coaches, trust is the foundation of client attraction and success. This interactive session explores the neuroscience of trust-building, revealing how psychological cues shape client perceptions.

You'll discover brand strengthening strategies, how to attract ideal clients, and uncover:

  • How first impressions shape credibility.
  • The role of cognitive biases in client decision-making.
  • How storytelling enhances trust and memorability.
  • A neuroscience-backed blueprint for building a trusted coaching brand.

 

Session Resources:

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Ime lokacije
Sapphire AE: Fourth Floor
Polni naslov
San Diego
San Diego, CA
Združene države Amerike
Vrsta seje
45-Minute Presentation
Learning Objectives
1. Understand the neuroscience of trust-building.
2. Leverage first impressions for credibility.
3. Utilize cognitive biases for brand positioning.
4. Craft a compelling brand story.
5. Implement a neuroscience-backed trust formula.
Content Theme
Business Development
Content Level
Established
CCE Units
0.75 Resource Development