Name
The Neuroscience of Branding: How Your Brand Builds Trust and Influence
Date & Time
Thursday, October 23, 2025, 4:45 PM - 5:30 PM
Speakers
Description
Branding blends aesthetics and psychology. For independent coaches, trust is the foundation of client attraction and success. This interactive session explores the neuroscience of trust-building, revealing how psychological cues shape client perceptions. You’ll discover brand strengthening strategies, how to attract ideal clients, and uncover:
• How first impressions shape credibility.
• The role of cognitive biases in client decision-making.
• How storytelling enhances trust and memorability.
• A neuroscience-backed blueprint for building a trusted coaching brand.
Session Type
45-Minute Presentation
Learning Objectives
Understand the neuroscience of trust-building.
Leverage first impressions for credibility.
Utilize cognitive biases for brand positioning.
Craft a compelling brand story.
Implement a neuroscience-backed trust formula.
Leverage first impressions for credibility.
Utilize cognitive biases for brand positioning.
Craft a compelling brand story.
Implement a neuroscience-backed trust formula.
Content Theme
Business Development
Content Level
Established