Name
The Neuroscience of Branding: How Your Brand Builds Trust and Influence
Speakers
Description
Branding blends aesthetics and psychology. For independent coaches, trust is the foundation of client attraction and success. This interactive session explores the neuroscience of trust-building, revealing how psychological cues shape client perceptions. You’ll discover brand strengthening strategies, how to attract ideal clients, and uncover:
• How first impressions shape credibility.
• The role of cognitive biases in client decision-making.
• How storytelling enhances trust and memorability.
• A neuroscience-backed blueprint for building a trusted coaching brand.
Session Type
45-Minute Presentation
Learning Objectives
Understand the neuroscience of trust-building.
Leverage first impressions for credibility.
Utilize cognitive biases for brand positioning.
Craft a compelling brand story.
Implement a neuroscience-backed trust formula.
Leverage first impressions for credibility.
Utilize cognitive biases for brand positioning.
Craft a compelling brand story.
Implement a neuroscience-backed trust formula.
Content Theme
Business Development
Content Level
Established