Executive coaching requires balancing client wellbeing with the coach’s own mental and emotional health. The Care Conundrum explores this challenge, addressing ethical and practical dilemmas coaches face in sustaining both their clients’ and their own wellbeing. Participants will examine key influences on coaching effectiveness, such as sleep, emotional awareness, and social media use. Through interactive discussions and real-world scenarios, attendees will gain insights into boundary management, ethical considerations, and sustainable coaching practices. This session provides practical tools and reflection time to help coaches maintain resilience, navigate relational challenges, and foster a balanced approach to professional and personal well-being.