Every journey needs a guide. At ICF Converge 2025, our speakers are trailblazers, deep thinkers, and change-makers helping to lead the way forward in coaching. Explore the voices behind the sessions — and discover the insights they’re ready to share with you.




William Arruda
William Arruda
William Arruda is an entrepreneur, motivational speaker and the world’s leading authority on the topic of personal branding. He’s the bestselling author of the several books on the topic: "Digital YOU," "Career Distinction" and "Ditch. Dare. Do!" A personal branding pioneer, he has been credited with turning the concept of personal branding into a global industry. He created the leading personal brand survey, 360Reach, which has been used by nearly two million people and certified more than 1,000 executive coaches in his personal branding methodology. William has appeared on the Discovery Channel, BBC, CBS and NPR and has been featured in 1,000+ publications, including Time magazine, The Wall Street Journal, Fast Company, GQ, Inc. and The New York Times. He’s a senior contributor to Forbes, where his column has received more than 15 million views.


Lisa Bloom
Lisa Bloom
Lisa Bloom, PCC, founder of Story Coach, works with organizations to develop Transformational Story Leaders and creative yet resilient cultures, and lead powerful change processes with the power of storytelling. She works with entrepreneurs and business owners to help them find confidence, attract ideal clients and find their success story. And she trains coaches to use storytelling as a powerful approach to impact their clients and grow their business.
Lisa is a professional storyteller, credentialed coach, author, mentor and leadership expert. Her groundbreaking techniques have enabled her to grow her business and take to the stage where she speaks internationally about this approach to business, leadership and coaching. Lisa is the author of the bestsellers, The Story Advantage and Cinderella and the Coach, and the creator of the Selling Through Story & Certified Story Coach™ programs.

http://www.story-coach.com
The Power of Story to Attract Amazing Clients, Increase Your Impact and Your Financial Success





Karen Cappello
Karen Cappello
Karen Cappello, MCC, BCC, works with business and executive coaches to increase impact and accelerate revenue.

Karen has trained coaches for six different organizations before founding her own ICF-accredited education program called Leverage for Leaders.

In every area of her business and life, Karen’s passion for both the outer and the inner game is evident. With her exuberant style and her commitment to living by her own values, vision and purpose, Karen is a role model for other coaches who want to grow their businesses and achieve success with ease and joy.

www.karencappello.com
La Dolce Vita: Sustainable Business Growth Through Coaching Supervision


Thank You to Our Sponsors