Every journey needs a guide. At ICF Converge 2025, our speakers are trailblazers, deep thinkers, and change-makers helping to lead the way forward in coaching. Explore the voices behind the sessions — and discover the insights they’re ready to share with you.



William Arruda
William Arruda is an entrepreneur, motivational speaker and the world’s leading authority on the topic of personal branding. He’s the bestselling author of the several books on the topic: "Digital YOU," "Career Distinction" and "Ditch. Dare. Do!" A personal branding pioneer, he has been credited with turning the concept of personal branding into a global industry. He created the leading personal brand survey, 360Reach, which has been used by nearly two million people and certified more than 1,000 executive coaches in his personal branding methodology. William has appeared on the Discovery Channel, BBC, CBS and NPR and has been featured in 1,000+ publications, including Time magazine, The Wall Street Journal, Fast Company, GQ, Inc. and The New York Times. He’s a senior contributor to Forbes, where his column has received more than 15 million views.
How to Use AI to Grow Your Coaching Practice and Expand Your Personal Brand
William Arruda is an entrepreneur, motivational speaker and the world’s leading authority on the topic of personal branding. He’s the bestselling author of the several books on the topic: "Digital YOU," "Career Distinction" and "Ditch. Dare. Do!" A personal branding pioneer, he has been credited with turning the concept of personal branding into a global industry. He created the leading personal brand survey, 360Reach, which has been used by nearly two million people and certified more than 1,000 executive coaches in his personal branding methodology. William has appeared on the Discovery Channel, BBC, CBS and NPR and has been featured in 1,000+ publications, including Time magazine, The Wall Street Journal, Fast Company, GQ, Inc. and The New York Times. He’s a senior contributor to Forbes, where his column has received more than 15 million views.
How to Use AI to Grow Your Coaching Practice and Expand Your Personal Brand

J. Matthew Becker, MCC, M. Ed, CNTC
J. Matthew Becker is a Master Certified Coach (MCC) specializing in executive and leadership development. With a Master’s in Human Resource Development and certification as a NeuroTransformational Coach (CNTC), Matt brings over 25 years of expertise in advancing leadership effectiveness. He has coached more than 700 leaders—from the front line to the C-Suite—across industries including healthcare, banking, pharmaceuticals, aerospace, industrial supply, higher education, government, and non-profits. Matt designed and led an internal coaching program that supported leaders through critical role transitions, achieving a 528% ROI over 10 years and earning an ICF Prism Award Honorable Mention in 2014. In addition to his coaching practice, Matt is committed to advancing the profession. He served for six years as co-leader of the ICF Internal Coaching Community of Practice and has contributed to multiple ICF task forces.
Tools to Elevate Coaching in Organizations — Introducing the Coaching Culture Compass & LUCS
J. Matthew Becker is a Master Certified Coach (MCC) specializing in executive and leadership development. With a Master’s in Human Resource Development and certification as a NeuroTransformational Coach (CNTC), Matt brings over 25 years of expertise in advancing leadership effectiveness. He has coached more than 700 leaders—from the front line to the C-Suite—across industries including healthcare, banking, pharmaceuticals, aerospace, industrial supply, higher education, government, and non-profits. Matt designed and led an internal coaching program that supported leaders through critical role transitions, achieving a 528% ROI over 10 years and earning an ICF Prism Award Honorable Mention in 2014. In addition to his coaching practice, Matt is committed to advancing the profession. He served for six years as co-leader of the ICF Internal Coaching Community of Practice and has contributed to multiple ICF task forces.
Tools to Elevate Coaching in Organizations — Introducing the Coaching Culture Compass & LUCS

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