Every journey needs a guide. At ICF Converge 2025, our speakers are trailblazers, deep thinkers, and change-makers helping to lead the way forward in coaching. Explore the voices behind the sessions — and discover the insights they’re ready to share with you.



William Arruda
William Arruda is an entrepreneur, motivational speaker and the world’s leading authority on the topic of personal branding. He’s the bestselling author of the several books on the topic: "Digital YOU," "Career Distinction" and "Ditch. Dare. Do!" A personal branding pioneer, he has been credited with turning the concept of personal branding into a global industry. He created the leading personal brand survey, 360Reach, which has been used by nearly two million people and certified more than 1,000 executive coaches in his personal branding methodology. William has appeared on the Discovery Channel, BBC, CBS and NPR and has been featured in 1,000+ publications, including Time magazine, The Wall Street Journal, Fast Company, GQ, Inc. and The New York Times. He’s a senior contributor to Forbes, where his column has received more than 15 million views.
How to Use AI To Grow Your Coaching Practice and Expand Your Personal Brand
William Arruda is an entrepreneur, motivational speaker and the world’s leading authority on the topic of personal branding. He’s the bestselling author of the several books on the topic: "Digital YOU," "Career Distinction" and "Ditch. Dare. Do!" A personal branding pioneer, he has been credited with turning the concept of personal branding into a global industry. He created the leading personal brand survey, 360Reach, which has been used by nearly two million people and certified more than 1,000 executive coaches in his personal branding methodology. William has appeared on the Discovery Channel, BBC, CBS and NPR and has been featured in 1,000+ publications, including Time magazine, The Wall Street Journal, Fast Company, GQ, Inc. and The New York Times. He’s a senior contributor to Forbes, where his column has received more than 15 million views.
How to Use AI To Grow Your Coaching Practice and Expand Your Personal Brand


Karen Bernstein, ACC, CAE
My name is Karen. My superpower is editing for grammar and spelling. Let's see if it works for the spelling bee. Oh, and I'm slightly competitive. Placing in the top five last year was not good enough.
CoachBoCK Unveiled: Your Guide to the New ICF Body of Competencies and Knowledge
My name is Karen. My superpower is editing for grammar and spelling. Let's see if it works for the spelling bee. Oh, and I'm slightly competitive. Placing in the top five last year was not good enough.
CoachBoCK Unveiled: Your Guide to the New ICF Body of Competencies and Knowledge

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